So, what are you going to do?

This project sought to explore effective communication within a grassroots movement, exploring how to cultivate democratic engagement across demographics with a topic that impacts us all - climate change. 

I created a booklet which included informative spreads tackling topics such as civil disobedience and how to effectively communicate a crisis, alongside flyers, posters and stickers. 

The design revolves around bold, readable imagery - inspired by previous activists such as the Gran Fury collective and British political campaigns from the 70's the intention was to communicate three important elements: that this issue affects the audience, that there is a barrier to progress, and what actions the audience can take. 

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Ellis Pearce

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